The Bottom Line:
Although US-based companies like TripAdvisor and Expedia have long dominated the travel industry, Europe is also quickly becoming a source of top travel enterprises. Booking.com has for many years rivaled its across-the-ocean counterparts, being based out of Holland. Also, we are recently observing new start-ups that are crashing onto the scene with success. This article examines three reasons for this trend:
(1) Empires declining: start-ups and small initiatives are gaining ground, as it is difficult to maintain a huge company (especially across continents)
(2) Digital leadership: new companies are on producing cutting-edge travel technology
(3) Successful Newbies: a number of small businesses with new ideas are doing surprisingly well in the competitive market
For local companies in Latin America, these trends provide hope, seeing a spread-out market demand that no longer funnels into the “same old” powerhouses of the industry.
For the source of this original article, and more fascinating and cutting-edge travel news, visit: https://www.phocuswire.com/Europe-three-trends-in-digital-travel