The Bottom Line: 

The new and all-inclusive travel platform, Culture Trip, is looking to revolutionize the OTA agency. After investing investing over $80 million last year, it is almost ready to launch. It will include place-based research, accommodation options and bookings, then experiences, and also flights. The company claims a large, already-interested clientele base, which hopes to create a new travel culture that is “aware, curious, immersive, and fluid.” This combination is reached through the platform’s innovative approach to creating a custom-made, but still locally immersive, travel experience that is booked with substantial research and choices. Although the company’s pilot locations have not yet been released, one can be sure that there will be many; also, any opportunity to jump on board with Culture Trip is to be taken.  

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Author: Shannon Cantor